From CBS Sportsline: Quote:
Sure, Fortune 500 companies will be splashed all over car hoods and fenders in Sunday's Daytona 500. But behind those flashy corporate logos, there are signs NASCAR's runaway prosperity and popularity are beginning to plateau.
Television ratings that leaped in recent years began to slip last season. And NASCAR officials are having second thoughts about a rash of recent major changes intended to make the sport more palatable to mainstream sports fans -- moves that might have alienated the hard-core base.
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Duuuuuuuuuuuuh, ya think?