When the going gets tough, the tough get going. They will do whatever they have to do to distinguish their product from the rest of the market. Making the soup still demands you include all the ingrediants... advertising, marketing, charitable donations, community involvement .. and yes, even racing.. is all part of running the store.
Don't you think they'll look at the divsions where they are profitable.... figure out what they're doing right and replicate? Cadillac, Corvette.. even the Malibu and Camaro... these hot rods are going to take off.
What they really need to pair back on is sending all these "suits" to 50 different dog and pony shows around the country... and get the press to attend one relevant North American Show and one Global. What a waste of time that is.... these guys need to stop flying around the country sampling all the nudie bars and local talent and get their collective asses back to work... make something happen.
Man... I need to quit hanging out with De Lorenzo.